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This website has the following in the homepage, "Water rocket science, adventure and fun." We analyzed that the web page also stated " Educate your scouts, students or kids while having tremendous fun." It also stated " Our launch pads use ordinary soda bottles, or pop bottles, for scouts, schools or hobby. Just add air and waterH. We are not just about selling launch pads. We promote good rocket science, safety, scouting activites, and fun using air pressure and water. No combustable materials! The new launch pad uses a sliding collar to lock the bottle in place." The header had water rocket as the highest ranking search term. It was followed by water rocket launcher, water, and rocket which isn't as ranked as highly as water rocket. The next words they uses is launch. launcher was also included and might not be understood by search crawlers.